Organizers of the first Farmer’s Market in Tsaile, Arizona, credit their success with a media blitz. The Diné Policy Institute – as part of its work to establish a regional food policy – held three farmers markets during the summer of 2012. It advertised the first market on radio, in the tribal newspaper, with flyers and by word of mouth and had nearly 150 people attend to buy foods and other products from local producers.
- Increasing access to locally grown, fresh produce and foods to tribal members
- Providing new opportunities for small farmers to sell their foods and connect directly with people buying them
- Helping educate about the nutritional benefits of locally grown foods
- Establishing venues for non-food vendors like artists and crafters to sell their goods
- Encouraging organic practices for farmers
- Helping overall air quality by reducing the need to drive as frequently to far away grocery stores