In simple terms, marketing is the process of communicating the value of a product or service to customers. It’s about more than selling and advertising. It’s an important part of a business plan that is strategic and helps maximize profits and includes a variety of strategies. 

Advertising: ways of communicating information about your product or service (newspaper, radio, billboards, social media, etc)

Price promotions: setting prices that will lead to increased sales

Merchandise or service promotions: presentation or delivery of your product/service in an appealing way

Public relations: communicating favorable information about your products or services to improve the image of your business (supporting local events such as pow wows, rodeos or school programs and using media coverage to share stories)

Coordination: combines the above strategies into a single effort or campaign that reaches several audiences and has a greater impact than one single strategy

Food Co-ops
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coming soon....

 

Farmers Markets
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Organizers of the first farmers market in Tsaile, Arizona, credit their success with a media blitz. The Diné Policy Institute – as part of its work to establish a regional food policy – held three farmers markets during the summer of 2012. It advertised the first market on radio, in the tribal newspaper, with flyers and by word of mouth, and had nearly 150 people attend to buy foods and other products from local producers.

 

Community Supported Agriculture (CSAs)
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Community Supported Agriculture – often called a CSA – is a partnership between farmers and their customers. At the start of the growing season, customers buy a membership at the farm and pay fees to help cover the season’s operating expenses. As shareholders in the farm, they receive a share of the harvest usually distributed in weekly amounts. Amounts depend on the harvest: good years produce larger quantities than poorer years..

 

Value-Added Products
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Value-added products give producers an opportunity to make extra money from their foods. Value is added to raw food products by adding labor, ingredients, processing or packaging, which allows producers to charge more for the final product. Consider the farmer who makes salsa from his tomatoes: someone will pay more for a jar of salsa than the actual cost of raw ingredients used to make that same jar of salsa.